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6 communications trends brands need to know in 2018

31 January 2018

I recently joined the PRCA for a morning of insight and debate as we glimpsed into the defining communications trends of 2018. Joining the h...


How can brands stand out in the Facebook newsfeed?

10 January 2018

In January, Facebook announced major changes to how branded content will be promoted in the newsfeed. Many brands are now worried, and alter...


12 tips for creative thinking in a disruptive world

09 January 2018

MSL Copywriter and Content Strategist, Alistair Bradley, shares his top tips for thinking more creatively in business, in a guest article fo...


Is AI changing the future of healthcare?

30 November 2017

We live and communicate in an age where demands on our time are high and technology is part of our everyday lives, present in almost everyth...


Millennials and mental health in the modern workplace

29 November 2017

Last month saw world mental health day and, as a millennial, it got me thinking about how the modern work force can better support my genera...


How can brands become more relevant and credible?

28 November 2017

MSL recently hosted the PRCA's Consumer Group event on brand relevancy and credibility in PR.


Celebrating the Fruit of Life

20 November 2017

The World Avocado Organisation (WAO) marks global launch with a first of its kind immersive Avocado Art Supper Club, supported by MSL and ev...


AkzoNobel - Launching the colour of the year

20 November 2017

AkzoNobel wanted to excite and empower consumers in their home decorating decisions, while also establishing themselves as the colour expert...


Our team building trek

10 November 2017

You might have gotten an eerie feeling walking into the MSL office this Halloween. A distinct lack of animated chatter, a metaphorical tumbl...


The focus of global healthcare communication: Exploring marketing strategies

23 August 2017

Gone are the days of global marketing strategies primarily focusing on Western Europe’s ‘Big 5’ and North America, when a ‘one-size- fits-al...