Disrupting the online property market with Yopa

Disrupting the online property market with Yopa

The UK’s second largest online estate agency, Yopa, has retained MSL for ongoing strategic consumer PR after a three-way competitive pitch held at the end of 2018.

Yopa is disrupting the traditional estate agency market and taking on the high street model offering local estate agents, a full home moving service, all for a fair fixed fee.

MSL will be working seamlessly with Yopa’s in-house team to bring to life the new “Smooth Move” brand positioning which is set to be launched in February, kicking off with an ad produced by Mother.

Yopa Sale sign 2

Pip Heywood, CMO at Yopa commented, “Yopa has achieved significant growth by putting customers at the heart of everything we do. We have bold plans to continue our trajectory and look forward to partnering closely with MSL to increase our share of attention in the rapidly changing world of estate agency. We were impressed by MSL’s understanding of our industry, their empathy towards customers wanting to sell their home fairly and with more control and the creativity of their thinking in bringing our brand idea to life”. 

The MSL team is being led by Simon Condon, Deputy MD of the Consumer practice. He said, “We’re thrilled to be partnering with Yopa. We applaud their values and belief in always putting the customer first and are delighted to be able to shine a light on how to make selling your home easier, less stressful and more transparent.”



Claire Hutchings

Head of Marketing

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